IHG® Rewards Club global study reveals one in three vacations are organized solely through loyalty programs. According to new research released today by InterContinental® Hotels Group (IHG®), 62% of global travelers said that it felt like a dream come true when redeeming points from their loyalty program all in one go. As a result, 65% of them are increasingly turning to loyalty programs to help fund their holidays, with one in three (37%) even organizing an entire holiday with points alone.

 

 

 

The research by IHG Rewards Club surveyed more than 10,000 of its members across 13 countries to reveal further insight into both the emotional and practical benefits that members get from their loyalty program. 69% of the respondents felt that points were a reward in exchange for their loyalty, whilst half (49%) even said that the personal welcome they received from IHG® hotels, was the top reason they choose to be part of IHG Rewards Club.

I love IHG hotels, especially their InterContinental properties, and just returned from an amazing visit to their InterContinental Marseille Hotel Dieu. IHG Rewards Club points can be earned or redeemed here.

InterContinental Hotel Dieu
The InterContinental Marseille Hotel Dieu

 

 

In addition to making holidays a reality for many, the study also found that rewards programs are increasingly used to enhance travelers’ holidays. Some of the top choices for point redemptions include holiday accommodations (70%), hotel upgrades (32%) and even booking an extra week on an existing holiday (24%).

 

 

IHG Rewards Club is the first and largest hotel loyalty program in the world, with nearly 79 million members worldwide. IHG is one of the world’s leading hotel companies, with over 4,700 hotels around the world and a family of nine trusted hotel brands to meet a variety of guests’ needs – from a city center Holiday Inn® hotel, to an award winning InterContinental® resort. Its loyalty program offers advantages that no other hotel company can match including; free guest Internet for all IHG Rewards Club members worldwide across the IHG brand family and no blackout dates on Reward Nights – a loyalty program purposefully designed to see the customer win.

 

 

Susanna Freer Epstein, Senior Vice President Customer Loyalty Marketing, IHG said: “Loyalty programs play an important role in helping guests enjoy and get the most out of their holidays. That’s why IHG Rewards Club makes it easy for members to redeem points across a family of nine IHG hotel brands. But this research shows that there is an emotional attachment too, in helping dreams become a reality and ensuring, with IHG Rewards Club, that our members receive a special welcome whenever and wherever they travel with us. “

 

As part of the global survey, IHG Rewards Club has launched a digital hub at www.ihg.com/rewardingexperiences. It showcases the experiences available to nearly 79 million members worldwide – from a cultural experience at some of the world’s most famous museums, to a special family celebration or a once in-a-lifetime relaxing spa experience. It includes reviews from members and global travelers from all around the world.

 

 

Additionally, as of July 1st 2014, members will also earn more IHG Rewards Club points when they stay at any of the 178 InterContinental Hotels & Resorts worldwide. For every $1USD spent[i] on qualifying revenue during stays, such as food and beverage, these members will now earn ten IHG Rewards Club points.

 

Visit www.ihg.com/rewardingexperiences to reveal your traveler type and learn more about IHG Rewards Club rewards and experiences.