If you want a very cool, hip, luxurious and centrally located London hotel, The London EDITION is a perfect choice. Conceived, designed and created by hotelier extraordinaire Ian Schrager (and powered by Marriott), the entire property, from room design to staff uniforms, benefits from his keen sense of what works in a luxury boutique hotel. The hotel is in Fitzrovia, next to Soho and a few steps to the shopping excitement of Oxford Street.

Room at London Edition
My Loft room
London edition hotel
Another view of the room, looking into the bathroom

Luxury bathroom London
The bathroom was very stylish but lacked shelves and space to put things on

I spent a few nights at the London EDITION (part of a group of EDITION hotels throughout the world) and really enjoyed it. I found the staff seriously attentive and focused on delivering a perfect guest experience, like you find in a five-star London property. The rooms are seriously stylish, the basic rooms are a bit small so I would recommend going for their Loft category. An extra seating area and more overall space provides a great and convenient London pied-a-terre for exploring this fascinating city. Foodies and cocktail fans will be well satisfied as the hotel contains Berner’s Tavern and the Punch Room. Berner’s Tavern, one of London’s current culinary hotspots, features a modern take on British classics and delivers food equal to the hype. Michelin-starred Executive Chef Jason Atherton really shines in this large, loud and wonderful space. The Punch Room, located off the lobby, is a serious old-school drinking establishment, resembling the smoking room of an elegant London club. Strong British punch is the star here, with large copper pots of the magical drink awaiting thirsty drinkers.

London Edition lobby
The lobby has a great vibe and is a popular place to meet for a drink. Note the large silver egg hanging from the ceiling.

Berner's Tavern in London
Berner’s Tavern is next to the lobby and one of London’s most popular restaurants
Punch Room London
The intimate Punch Room is located off the lobby and features some powerful British punches (and other hand-crafted cocktails)

I flew to London on Norwegian in their Premium cabin. They have direct service into Gatwick from LAX, JFK and a few more US cities. Their Premium service is somewhere between Premium Economy and Business Class and is a tremendous value, with a cost comparable to competitor’s Economy class fares.